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Mensäkrad is owned by the social enterprise World Period Group AB. The business idea contributes to an open and sustainable society as World Period Group AB works actively towards 3 of the 17 global goals. The vision is for rights linked to menstruation to become the norm.
Me and the team created the campaign concepts Osäkrad and Tell your bloody story.
Me and the team created the campaign concepts Osäkrad and Tell your bloody story.
Team: Frida Krafft, Karin Nilsson, Hanna Alexandra, Sandra Lundvall, Jonathan Kjell, Carolyn Kang, Jennie Lindell & Svetlana Kostsova
With the campaign Osäkrad, we wanted to show how stupid it is that menstrual products aren't accessible at work places or in public places.
Under the hashtag #osäkrad people could send in their bloody stories, we wanted to show the struggle when people don't have access to menstrual products.
Illustration: Sandra Lundvall
