Logotype
Brand identity
Concept
Strategy
Social media
Esther's is a new social platform for home and interior design where users can discover and share inspiration with each other.
Me and the team created Esther's brand identity. I was responsible for all design, including logotype, brand book and sociala media.
Me and the team created Esther's brand identity. I was responsible for all design, including logotype, brand book and sociala media.
Team: Frida Krafft, Jonathan Kjell, Gustaf Furusten, Ekaterina Pchelnikova, Natalia Murobha & Viv Bakshi
The apostrophe in the new logo creates a speech bubble to represent Esther's focus on their community.
Logotype: Frida Krafft
